Introduction

Born x Raised is more than just a streetwear brand—it’s a movement rooted in authenticity, resilience, and the unapologetic representation of Los Angeles culture. Founded in 2013 by Spanto (Chris Printup) and Alex “2Tone” Erdmann, the brand emerged as a voice for the underrepresented, blending streetwear with deep cultural narratives. Born x Raised pays homage to the streets of LA, its Chicano heritage, and the struggles of urban life, making it a symbol of pride for those who grew up in the city’s toughest neighborhoods.

Origins and Founding

The story of Born x Raised begins in Venice, Los Angeles, a neighborhood known for its mix of surf culture, gang history, and artistic expression. Spanto, a Venice native, and 2Tone, a graffiti artist and designer, shared a vision of creating a brand that reflected their lived experiences. Unlike mainstream streetwear, which often glamorizes street culture from an outsider’s perspective, Born x Raised was built from the inside—by people who lived the life they were representing.

The brand’s name itself is a declaration of identity: Born refers to one’s roots, while Raised signifies the experiences that shape a person. This duality is central to the brand’s ethos, emphasizing loyalty to one’s origins while acknowledging the struggles that come with them.

Cultural Influence and Aesthetic

Born x Raised is deeply influenced by Chicano culture, lowrider aesthetics, and LA’s street gangs. The brand’s designs often feature bold typography, religious iconography, and references to Mexican-American heritage. Phrases like “On God” and “Viva La Raza” are common in their collections, reinforcing themes of faith, family, and cultural pride.

The brand also incorporates elements of skate and surf culture, paying tribute to Venice’s history as a hub for both. However, unlike other streetwear brands that appropriate these cultures, Born x Raised remains authentic, as its founders lived these lifestyles firsthand.

Community and Social Impact

One of the most defining aspects of Born x Raised is its commitment to the community. Spanto, before his untimely passing in 2023, was vocal about giving back to the neighborhoods that shaped him. The brand frequently collaborates with local artists, supports youth programs, and advocates for social justice.

In 2020, during the height of the Black Lives Matter protests, Born x Raised released a collection with all proceeds going toward bail funds and community organizations. This activism is not performative—it’s an extension of the brand’s core values. Spanto once said, “If you’re not from here, you don’t get to profit from here,” a statement that underscores the brand’s stance against cultural exploitation.

Collaborations and Mainstream Recognition

Despite its underground roots, Born x Raised has gained recognition from major brands and celebrities. Collaborations with Nike, New Era, and the Los Angeles Dodgers have brought the brand to a wider audience while maintaining its authenticity. The Nike SB Dunk Low collab, for example, featured designs that honored Spanto’s Venice roots, blending skate culture with Chicano art.

Celebrities like Snoop Dogg, Kendrick Lamar, and Travis Scott have been spotted wearing Born x Raised, further solidifying its influence. However, the brand has never compromised its identity for mainstream appeal—a rarity in the streetwear industry.

The Legacy of Spanto

In June 2023, Spanto passed away after a long battle with cancer. His death was a significant loss for the streetwear community and LA culture at large. However, his legacy lives on through Born x Raised. The brand continues to operate under the leadership of 2Tone and Spanto’s family, staying true to its original mission.

Spanto’s impact went beyond fashion—he was a storyteller, activist, and voice for his community. His famous quote, “I’d rather die on my feet than live on my knees,” encapsulates the defiant spirit of Born x Raised.

Conclusion

Born x Raised is not just clothing; it’s a cultural statement. It represents the struggles, pride, and resilience of Los Angeles’ overlooked communities. In an industry often criticized for appropriation, Born x Raised stands as a testament to authenticity, proving that real streetwear comes from lived experience.

As the brand moves forward, it remains a beacon for those who refuse to let their stories be erased. Whether through its bold designs, community work, or unapologetic messaging, Born x Raised continues to honor its roots while inspiring the next generation.